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The Voice of Engineers
    Launched in 1994, EDN China has been serving Chinese electronics industry for 13 years, it is a multi-channel source, using print, online and face-to-face events to bring practical information to the industry’s design community. Our audiences include professionals who are mostly focused in the R&D or project managing from all sectors of electronic engineering. EDN China offers advertisers a multifaceted, highly efficient opportunity for products and business promotion in a rich environment of editorial excellence.
Circulation Profile
Primary Job Function Subscribers %
product design or development 29,146 72.9%
project design or system engineering 3,051 7.6%
technic managerment about product design or development 4,206 10.5%
At work on technic management about project design or system engineering 2,821 7.1%
Others(Procurement, Foreign Trade or Information service etc.) 776 1.9%
Total 40,000 100.0%
By Region Subscribers %
NORTHEAST    
    PROVINCE/CITY:    
Heilongjiang Province 393 1%
Jilin Province 380 1%
Liaoning Province 864 2.2%
NORTH CHINA    
    PROVINCE/CITY:    
Beijing City 5,176 12.9%
Tianjin City 913 2.3%
Hebei Province 719 1.8%
Inner Mongolia Autonomous Region 58 0.1%
Shanxi Province 300 0.8%
NORTHWEST    
    PROVINCE/CITY:    
Gansu Province 155 0.4%
Ningxia Hui Autonomous Region 23 0.1%
Qinghai Province 6 0%
Shaanxi Province 1,556 3.9%
Xinjiang Uyghur Autonomous Region 50 0.1%
OTHER    
    REGION:    
Hong Kong SAR 0 0%
Macau SAR 0 0%
Taiwan 0 0%
EAST CHINA    
    PROVINCE/CITY:    
Shanghai City 5,396 13.4%
Anhui Province 625 1.6%
Fujian Province 891 2.2%
Jiangsu Province 3,867 9.7%
Jiangxi Province 224 0.6%
Shandong Province 1,456 3.6%
Zhejiang Province 2,029 5.1%
CENTRAL SOUTH    
    PROVINCE/CITY:    
Guangdong Province 9,707 24.3%
Guangxi Zhuang Autonomous Region 260 0.7%
Hainan Province 18 0%
Henan Province 772 1.9%
Hubei Province 1,205 3%
Hunan Province 517 1.3%
SOUTHWEST    
    PROVINCE/CITY:    
Chongqing City 441 1.4%
Guizhou Province 413 0.4%
Sichuan Province 1,740 4.4%
Tibet Autonomous Region 1 0%
Yunnan Province 142 0.4%
Total 40,000 100.3%
Products Purchased Subscribers %
ICs & Semiconductors 23,407 58.5%
Computers 10,983 27.5%
Embedded Development Tools 19,653 49.1%
Computer Boards 7,169 17.9%
Computer Peripherals 6,188 15.5%
EDA/CAE 13,669 34.2%
Test & Measurement 21,479 53.7%
Components 22,742 56.9%
Power Sources 14,981 37.5%
Interconnection & Packaging 17,767 44.4%
Services 8,466 21.2%
Total 40,000 100.0%
Primary Business Subscribers %
Computers Systems & Network Systems 4,319 10.8%
Software Design & Simulation 1,361 3.4%
Communication Systems & Equipment 5,572 13.9%
Broadcasting & TV Equipment 713 1.8%
Test & Measurement Equipment 2,991 7.5%
Consumer Electronics & Home Appliance 6,127 15.3%
Automotive Electronic Equipment 2,008 5.0%
Aviation & Space Electronic Equipment etc. 1,915 4.8%
Commercial & Financial Electronic Equipment 299 0.7%
Security & Alarming System 1,048 2.6%
Medical Electronic Equipmnet 1,029 2.6%
Industrial Control,Systems & Equipment 4,898 12.2%
ICs Design & Semiconductor Products 3,535 8.8%
Research Institute & Academe 3,857 9.6%
Other 328 0.8%
Total 40,000 100.0%
2008 Editorial Plan
Issue SCover Story Design Feature 1 Design Feature 2
Jan Analog(10/25/07) Wireless(10/11/07) FPGAs(10/11/07)
Feb Memory(11/8/07) Consumer(11/22/07) Test & Measurement(11/8/07)
Mar SOCs(12/3/07) Hot Tech(12/14/07) Analog(12/14/07)
Apr Communication(1/10/08) Analog(1/10/08) System Design(1/24/08)
May Power(2/21/08) Processor(2/7/08) Consumer(2/7/08)
Jun EDA(3/6/08) Consumer(3/6/08) Power(3/20/08)
Jul System Design(4/17/08)) Analog(4/3/08) Communication(4/3/08)
Aug Consumer(5/29/08) System T&M(5/15/08) Analog(5/1/08)
Sep Power(6/26/08) EDA(6/12/08) System Design(6/26/08)
Oct Processor(7/10/08) Communication(7/10/08) Analog T&M(7/24/08)
Nov IC Design(8/21/08) Consumer(8/7/08) System Design(8/7/08)
Dec Communication(9/18/08) Analog(9/18/08) Processor(9/4/08)
Issue Special Report Supplement/ Survey Events & Show Distribution
Jan Forecast 2008    
Feb      
Mar Consumer Electronics Power 1 Semicon China/PCIM China
Apr Industrial Electronics Technical Distributor 1 CEF Shenzhen 2008
May Communication Power 2  
Jun      
Jul Medical Electronics   SINOCES 2008
Aug Wireless Connectivity/DSP Directory Power 3 IC China 2008
Sep   MCU  
Oct Automotive Electronics Technical Distributor 2  
Nov   Power 4 CEF China 2008
Dec Microprocessor Directory Innovator 2008  
2008 EDN CHINA DISPLAY ADVERTISING RATES
4-Color Rates (US$)
Ad Size 1x 6x 12x 24x
Full Page 6,260 5,850 5,280 5,000
2/3 Page 4,700 4,380 3,970 3,760
1/2 Page 3,760 3,470 3,200 3,060
1/3 Page 2,510 2,360 2,220 2,090
Cover Rates
COVER2: 7,370
COVER3: 6,820
COVER4: 7,900
A) Homepage (It is a package rate including Homepage , BBS’s mainpage and Group’s mainpage)
Banner Size(pixels) Gross Rate (per month) Gross Rate (per CPM)
800x80 US$2,500 Not available
336X140 US$2,400 Not available
450X80 US$2,000 Not available
B) Non-homepage (It is a package rate Including Channel Article + BBS's Tech section + Group's Tech Section)
Banner Size(pixels) Gross Rate (per month) Gross Rate (per CPM)
800x80 Not available CPM120
336X140 Not available CPM160
450X80 Not available CPM160
Text link Not available CPM50
Closing Dates
Issue Ad Booking Deadline Ad Copy Deadline Publication Date
Jan 3-Dec 14-Dec 1-Jan
Feb 3-Jan 15-Jan 1-Feb
Mar 1-Feb 20-Feb 7-Mar
Apr 3-Mar 14-Mar 1-Apr
May 3-Apr 15-Apr 8-May
June 30-Apr 15-May 1-Jun
July 3-Jun 16-Jun 1-Jul
Aug 3-Jul 15-Jul 1-Aug
Sep 1-Aug 15-Aug 1-Sep
Oct 2-Sep 15-Sep 8-Oct
Nov 30-Sep 15-Oct 3-Nov
Dec 3-Nov 14-Nov 1-Dec
Contact Details
For more information on how EDN China can work for you, contact your local representative or
Debbie Yang
Sale Coordinator, EDN China
10/F Dacheng Plaza
No.127 Xuanwumen West Street, Xicheng District
Beijing, 100031, P.R. China
Tel: 86-10-6642 2042
Fax: 86-10-6642 2242
debbieyang@idg-rbi.com.cn

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