International Data Group(IDG) and Reed Business Information have formed a strategic alliance as of February, 2004 to expand magazine publishing in China. The alliance will ensure broad distribution of Reed Business Information's business-to-business magazines to the rapidly growing Chinese marketplace. IDG's 23 years of media and information expertise in China combined with Reed Business Information's size and reputation for editorial excellence and top-quality magazines will make the strategic alliance create superior value for advertisers trying to reach China as well as offer great branded products for Chinese business and professional readers.